Dear Pharmacist,
your profession plays an active role in the community, as your skills are central to the guaranteeing primary care, improving the accessibility of medicine by the citizen-patient and the realisation of the broader concept of well-being.
Today, the figure of the pharmacist enjoys considerable credibility in the eyes of patients and the general public; recent data from Federsalus confirm orientations and trends according to which the His advice is decisive for health-related choices and consequently, in purchasing the product, more than advertising and the web. In addition, about 35% of citizens cite seeking advice as the reason for entering a pharmacy.
However, a change in the purchasing behaviour of the citizen who is increasingly demanding and selective. Trust in the pharmacy no longer depends only on satisfaction with the service rendered, but also on the skills communicated by the pharmacistfactors that influence future purchasing intentions. It is therefore crucial to develop, in addition to 'institutional' trust, the relationship of trust known asknowledge-based".
For these reasons, both owners and employees are now required to invest in the future of their profession by acquiring more and more specialised knowledge, following the trend of the more innovative pharmacies that tend to have specialised personnel per product category treaty.
The l'Oculista Italiano per il Farmacista' projectalready anticipated with last year's issue of the "PHARMACY Special to all Italian pharmacies, aims to support pharmacists in the increasingly specialised dispensing of ophthalmic advice and treatment through the sharing of factsheets containing some information on the most common eye problems, combined with specific advice to serve as a point of reference for the citizen-patient.
The project will take place in two phases:
1. Adhesion of the pharmacist to the project through registration on the site http://www.oculistaitaliano.it/ by filling in the appropriate form. Registration involves filling in a questionnaire containing qualitative-quantitative personal and professional pharmacy data.
2. The registered pharmacist will be able to download the sheets that will be published during 2019.
The value of skills of the pharmacy profession, which has always been in close contact with citizens and the territory, is the founding element of your social functionThe 'Italian Ophthalmologist for the Pharmacist' project is therefore part of the trust building and can give, to those who take this opportunity, a unique chance to consolidate a relationship of trust with the customer-patient thanks to the formulation of advice that only a pharmacist can give.
Dr. Carmelo Chines
Direttore responsabile
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Italian